GTM tools and resources
for B2B SaaS founders.
What I use and recommend to build a sales engine, from the first list to the closed deal. Each one has a note on what it's actually good for.
Outbound and outreach
What actually sends the emails and LinkedIn messages.
- Smartlead
Cold email sending across multiple warmed mailboxes, with warmup built in. The one I run my own campaigns on.
- Instantly
The main alternative to Smartlead. Similar feature set, a cleaner interface, and a good API.
- HeyReach
LinkedIn outreach across several sender accounts. Keep the volume low; a restricted LinkedIn account costs more than any campaign earns.
Lead data and enrichment
Finding the right people and an email address that does not bounce.
- Apollo
Contact and company database. Good for building a first list, but check that the person still works at the company before you write to them.
- Apify
Ready-made scrapers for Google, LinkedIn, Maps and job boards. Most of my lead sourcing starts here.
- Reacher
Open-source email verification you can host yourself. Cheaper than per-check verifiers once you verify in volume.
CRM, proposals and calls
Where deals live once someone replies.
- HubSpot
The free CRM is enough for most teams under ten people. Pay for it once you need sequences and reporting.
- PandaDoc
Proposals with e-signature and the view tracking that tells you when to follow up.
- Fireflies
Records and transcribes sales calls. The transcripts are where the real objections and buyer language are.
Automation
The glue between the tools above.
- n8n
Open-source workflow automation you can self-host. Connects the CRM, the outreach tools and Slack without per-task pricing.
Launch and positioning
Getting the message right before you spend on reach.
- Flowjam
Launch and explainer videos for AI and SaaS startups. A short video is one of the fastest ways to test whether your messaging lands.
Measuring what works
Free tools that show what your site and funnel are doing.
- Google Search Console
Which searches show your pages and at what position. Free, and the only search data that comes from Google itself.
- Microsoft Clarity
Free session recordings and heatmaps. Shows where visitors get stuck on a page that ranks but does not convert.
- Ahrefs Webmaster Tools
Free backlink and site-audit data for sites you own. Enough to see who links to you and what is broken.
Tools are the easy part. The process is not.
Most stalled pipelines have the right tools and the wrong order. Start with the go-to-market checklist, or book a free audit and we'll go through yours.